Sunday, November 10, 2013

Jakarta Fashion Week - Day 5: Cleo Fashion Awards 2013 with Lenovo

Consistently, Cleo Fashion Awards (CFA) delivered the young talented designers in fashion industry. For the 5th time, Cleo Fashion Awards 2013 was held on the 5th day of Jakarta Fashion Week 2014 at the Fashion Tent in Senayan City. This year Cleo Fashion Awards (CFA) bestowed two awards which are Most Innovative Local Brand and Most Promising Accessories Brand. You can check out my last year's CFA review here.
By the way, this year, Cleo Fashion Awards is supported by a well-known gadget brand - Lenovo. During the event, I capture the images using Lenovo K900, I can't believe the camera speed. You can check out the pictures at the end of the post :D
Lenovo is a Chinese multinational technology firm with headquarters in Beijing, China, and Morrisville, North Carolina, United States. It sells personal computers, tablet computers, smartphones, workstations, servers, electronic storage devices, IT management software and smart televisions. In 2012 Lenovo was the world's second-largest personal computer vendor by unit sales. It markets the ThinkPad line of notebook computers and the ThinkCentre line of desktops.
The two winners from Cleo Fashion Awards 2012:
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Being unique and out of the box as always, fréj has showcased another extravagant collection that ranges from headpieces, necklaces, and bracelets!
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The label that was created by 2 young and passionate best friends has been getting a lot of acknowledgment by people who are involved in the fashion industry. Each piece of clothing has always been versatile and match with any other clothes. For CFA, Identité creates a tough and a bit masculine collection with black and a touch of silver for the color range.
Jewelry Designers who participate in Cleo Fashion Awards 2013:
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Rosalyn Citta
What is better than pairing gold with black and vice versa? It will luxurious and gives a strong appeal to those who wear it. The accessory designer, Rosalyn Citta creates an edgy collection ranging from necklaces, rings, and cuffs in gold for CFA this year! 
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Cheers to one of the winners in this year's Cleo Fashion Awards! Its rather stoney yet looking friendly accessories collection managed to capture the jury's and audience's hearts because it simply looks different and very attractive. I never knew that a mix of turquoise and gold color could have a perfect balance that makes the edgy-shaped accessories look flawless.
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House of Jealouxy
 The theme of the collection is Write Me Letters. They try to bring the nostalgic feeling of letter writing and how important letter as in alphabetical way in our everyday life. Basically it's there as our way communication on whichever medium we use. Using red, blue, and white as the main color really brings a fresh refreshment to the runway. I really adore the big alphabets statement necklace! 
Clothing Designers who participate in Cleo Fashion Awards 2013:
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With an earth-tone color palette, Olenka brings a huge success on the collection by creating a calm swimsuit collection and some other basic pieces like sheer outerwear, overall, sweatshirt, and shorts - just perfect for the summer season. No wonder it comes out as the winner in CFA 2013! 
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This brand has one of the cutest pattern ever! Playing with some structured yet still looking lovey-dovely silhouette of the clothes make me fall in love with each pieces over and over again. Who can resist their collection that can be used both in the office and to hang out?
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jii by Gloria Agatha
Oh just how much I love a Parisian and lady-like look from Jii! These clothes in black, white, and orange color palette are really pretty and give a strong and girly appeal, not to mention the supporting accessories like the headpieces, bags, and heels. Peplums, midi dresses, flared skirts... Oh la la!
And the winners are...
Congrats to Olenka for winning The Most Innovative Local Brand and Massicot for winning The Most Promising Accessories Local Brand! 
By the way this is a few snapshots that I took using Lenovo K900 - I simply love how the camera brings a vivid color and sharp image :3
If you are wondering, this is the Lenovo K900 that accompanied me during CFA 2013 ;)
A cute Lenovo laptop in pink at CFA after party for the guests to see! :D
JAKARTA, INDONESIA - OCTOBER 23: Guests seen at Cleo Fashion Award after party during Jakarta Fashion Week 2014 at Senayan City on October 23, 2013 in Jakarta
Me and Gaby at Cleo Fashion Awards after party! :)